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S2S Pixel Flow
When a partner utilizes a tracking link, the end user follows the following journey
- User clicks on a unique tracking link
http://trackingexample.com/track/xxxxxxx/?s1=xxxx… - Intelitics server appends a unique dynamic variable for every click, called a ClickID, and performs a redirect to the operator’s site (Landing Page)
http://operatorlink.com/?clickid=12345678&… - When the visitor reaches the landing page, the Click ID is collected and stored on Operator’s Server
- User registers/deposits
- Operator makes a server side call to Intelitics instance via postback URL (Including the Click ID variable)
https://trackingexample.com/convert/12345678?type=registration&method=postback - Intelitics server registers the conversion and all appended click data
- Conversion data exists in reporting in the platform
Link Structure
Base URI
https://yourcustomdomain.com/track/{tracking_id}
Required Parameters
- tracking_id
- Type: uuid (eg.: d34bc2e4-9159-47a2-acd8-1f72b37f88a2)
- The unique ID identifying the partner and the creative the user clicked
Optional Parameters
- type
- Type: [“cpv”, “display”, “email”, “instagram”, “native”, “pop”, “ppc”, “push”, “snapchat”, “social”]
- Type of marketing done by the partner which the user came from
- SubIDs: s1, s2, s3, s4, s5
- Our tracking links support 5 available subIDs for a partner to pass relevant campaign data or parameters needed for their individual pixel needs
Example URI
Required parameter example:
https://yourcustomdomain.com/track/d34bc2e4-9159-47a2-acd8-1f72b37f88a2
Optional Parameter Example:
https://yourcustomdomain.com/track/d34bc2e4-9159-47a2-acd8-1f72b37f88a2?type=social&s1=account1&s2=campaign2&s3=adset3&s4=ad4&s5=postbackParameter5
Creating a Partner’s Tracking Link
Once an offer is correctly set up and a partner agreement is added, a partner’s tracking link can be created. This can either be pulled by the admin/account manager, or in the partners login.
- When viewing an offer click the “creatives tab”
- Find the creative desired and click the link button
- If using an admin view, select the partner
- Select the “Marketing Type” – this is the type of traffic that will be driving user acquisition to the given offer. Multiple tracking links can be created with various marketing types using a single tracking ID
- Click Generate link add on any optional parameters above.
Recommended Tracking Link SubID Structure
We recommend the following structure for a partners tracking links:
SubIDs:
- s1= Highest level of campaign hierarchy / (eg. partner/accountID)
- s2= 2nd level (eg. Campaign)
- s3= 3rd level (eg. Ad Set)
- s4=Most granular level of campaign hierarchy (eg. Ad ID)
- s5= unique click ID required for S2S postback
Example: &s1=account1&s2=campaign2&s3=adset3&s4=ad4&s5=postbackParameter5