Campaign Hierarchy

Advertiser – (Optional) An Advertiser represents an affiliate program, operator, or company

• Brands – Brands can be used as specific brands (YourBrand), or as brand and it’s vertical, or geo (YourBrand – Casino, YourBrand – SE), depending on your needs.
  • Offers – Offers are thought of as specific agreement types, these house specific creatives, default agreement and partner specific agreements. Offers are what you add partner agreements onto. You can add an unlimited number of partners to an offer, but you can only add an individual partner to an offer once.
    • Creatives – Creatives live within offers. Our system supports banner, or text creatives.
    • Agreements – An agreement is a connection between a partner, and an offer, where you specify deal terms. A Partner must have an agreement added to an offer to create links, pull creatives, and place pixels. You can add an unlimited number of partner agreements to an offer, but you can only add an individual partner to an offer once.

Campaign Setup

Adding an Advertiser

If your Intelitics instance allows multiple Advertisers, navigate to Campaigns > Advertisers, and click “+ Advertiser” button in the top right corner

Fill in the fields and hit “create”

Adding a Brand

If your intelitics instance allows multiple Brands, navigate to Campaigns > Brands, and click “+ Brand” button in the top right corner

Assign an advertiser the brand belongs to, specify the brand name, add a default tracking link (if desired). You can also upload imagery here for internal display.

Adding an Offer

Navigate to Campaigns > Offers and click on “+Offer” button

• Name – Where you name your offer. (ie. YourBrand – CPA, YourBrand – RS, YourBrand – CPA (Exclusive))
• Brand – Assign your offer to a brand
• Account Pool – If your setup requires pools, select the pool here
• Vertical – Specify the primary vertical this offer is delivering to
• Overview – you can add in any text here as a descriptor of your brand, this is seen by partners when they filter and sort offers.
• Player Bonuses – you can add in any text here as a descriptor of your offers player promotion, this is seen by partners when they filter and sort offers.
• Terms – If you need to add any offer/deal specific terms, add that here. This is seen by partners.
• Default Tracking link – specify default offer level link if desired
• Advertiser account required – Check this box if the offer will utilize a pool
• Mobile Optimized – Check this box if your offer’s site is optimized for mobile. This is seen by partners
• Visible – If this is checked, the offer will be visible to ALL partners in your system, if left unchecked, only partners who have an agreement set up can see this.

Adding a Creative

Navigate to Campaigns > Offers and inside of an offer click on the creatives tab, and then “+ Creative”

• Enter Creative Name – ie. Landing page 01, homepage, Promo Banner 01
• Specify the creative/destination link language
• Enter Destination Tracking Link
• Upload image if used
• Visible – Checking this box will allow partners to see this as an available creative, leaving unchecked will allow it to be hidden to partners, but the links will still work.

Destination Tracking Link Supported Values

When entering a Destination Tracking Link into a creative, Intelitics supports the following Token Value placeholders:

• %click_id% – the ClickID created by intelitics for every unique link click
• %partner_id% – Partner ID of the user assigned to the link
• %s1% – SubID 1 Variable passed into link by partner
• %s2% – SubID 2 Variable passed into link by partner
• %s3% – SubID 3 Variable passed into link by partner
• %s4% – SubID 4 Variable passed into link by partner
• %s5% – SubID 5 Variable passed into link by partner
• If account pools are enabled you may enter the variable name(s) surrounded by “%”
  Eg. If the variable is called “var1” enter %var1%

Destination Link Hierarchy

Destination Tracking links follow the campaign hierarchy from the creative level, up to the brand level. You can specify a default tracking link per brand, and per offer, and then finally on a specific creative.

If you do not specify a tracking link to a creative it will default to the next level up in the hierarchy (ie. Offer Default Link, or Brand Default link if offer level is not specified).

This is useful when you wish to create many creatives within an offer, but you want them all to go to the same place. For example, if you load up a banner package to an offer, and you want them to go to the same link, you can leave the links blank on the creative level, specify the destination on the offer level, and that way each creative tracker generated will default to the specified link on an offer level

Agreements

Agreements are set up on an “Offer” level. You can specify an Offers “Default Agreement” and then add partners agreements to the offer using either the default agreement, or overriding and specifying new terms.

Setting Up a Default Agreement

When viewing the offer page, select the “agreements” tab and click “Add Default Agreement”
Specify the default payouts for the partners who will be utilizing a “default agreement” on this offer.

• Commission Type – the basic structure of deal
  • CPA – Cost Per Action
    • Action Type: Specify the payable action, Click, Install, Reg, Deposit, etc.
    • CPA Amount: the amount payable per action type
    • Currency: Payable Currency
  • Revshare – Revenue Share: a percentage of Net Gaming Revenue Earned
    • Revshare Percentage: the percentage of NGR payable to the partner
  • Hybrid – A combination of both CPA plus RS deal
    • Action Type: Specify the payable action, Click, Install, Reg, Deposit, etc.
    • CPA Amount: the amount payable per action type
    • Revshare Percentage: the percentage of NGR payable to the partner
    • Currency: Payable Currency
  • Clawback – A variation of hybrid, where the CPA is paid in “advance” of RS. RS is not earned till it exceeds the CPA price
    • Action Type: Specify the payable action, Click, Install, Reg, Deposit, etc.
    • CPA Amount: the amount payable per action type
    • Revshare Percentage: the percentage of NGR payable to the partner
    • Currency: Payable Currency
  • Spend – If the deal is payment of campaign spend (with the option to pay a percentage of), this will allow the connection of a 3rd party API to pull in spend data
    • See “Spend Connections” for further details

Agreement Qualifications

If your offer payout is dependent on further qualifications, you may enable these by clicking the slider in agreement creation or editing.

• Qualification Action – Select the type of qualification you wish to add. (i.e. Minimum Bet, Minimum Deposit)
• Amount – the amount that needs to be hit to trigger an action as payable. The currency defaults to the conversion data’s currency.
• Add Qualification – you may add multiple qualifications
  I.e. A minimum deposit of $20 and a wager of $10.

Agreement Tiers

You may add tiers to an agreement for the work in addition to the “default” payout. If a tier is enabled, it acts as an adjustment to the deal when a specific metric is hit.

Adding a User to an Agreement (Sub Agreements)

Once a default agreement has been specified, you can add user “sub agreement” to an offer.
On an offer page, click the “agreements” tab, and click “+ Subagreement”

• Specify the offer
• Specify the account within account pool if utilized

You can choose to utilize the default payout, or override with custom payouts different than the default. The platform keeps track of all adjustments.

Setting up a Partners Pixels

For reporting insights and dynamic postback options, partners are able to pass up to 5 dynamic subid parameters in the provided tracking link: s1, s2, s3, s4, s5

http://trackingexample.com/track/xxxxxxx/?s1=value1&s2=value2&s3=value3&s4=value4&s5=value5

Prior to running a campaign, partners can place multiple server-to-server “pixels” within the platform on the following potential conversion events: install, registration, deposit, qualified deposit. These partner pixels are fired immediately when the intelitics system receives a positive fire from its own smart pixel on conversion events. We sometimes call a partner’s pixel a “piggyback pixel” or webhook, as it relies on the Intelitics smart pixel first.
If a dynamic variable needs to be returned to the partner in order for a pixel to function properly, you may reference these using the aforementioned subID parameters
The URLs saved here will be called when the conversion event occurs, utilizing the optional SubIDs stored in the click data.

For knowing which subIDs to utilize, please see “Recommended Tracking Link SubID Structure”

On the offers page, view the “pixels” tab and click “+ pixel”

1. If an administrator/account, select the partner to fire the pixel for
2. Select the conversion event, this tells the platform when to fire the partners pixel
3. Enter the partner URL, and pass the correct variables use the specified placeholders